Nintendo Files Trademark for "It's On Like Donkey Kong&
We could be way off on this one, but the first time we ever heard anyone use the phrase, "It's on like Donkey Kong" was back in 1992 when Ice Cube spit it as the opening line on Now I Gotta Wet 'Cha, a track on his album, The Predator. Strange then that Nintendo today announced it's seeking to trademark the phrase in honor of the upcoming launch of Donkey Kong Country Returns.
In a brief, trademark-laden statement, Nintendo said it has filed a request with the U.S. Patent and Trademark Office to take ownership of the "pop-culture phrase."
"For those unfamiliar with the term, 'It's on like Donkey Kong' is an old, popular Nintendo phrase that has a number of possible interpretations depending on how it's used," Nintendo stated. "In addition to Nintendo's use, it has been used in popular music, television and film over the years, pointing to Donkey Kong's status as an enduring pop-culture icon and video game superstar."
The ever-reliable Urban Dictionary credits Ice Cube in one entry and then a Robert Mori of San Francisco, California, some dude who evidently ran an arcade in the 1980s: "Rob would close down his Arcade for the night, he would grab a Colt 45 Tall Can, slam it and scream, 'It's on like Donkey Kong!' He would then proceed to go out and get wasted and try to get laid." (Urban Dictionary everybody!)
Regardless of where the phrase originated (I'm sticking with Cube), Nintendo wants to take ownership of the phrase in time for the November 21 launch of Donkey Kong Country Returns, a 2D side-scroller for the Wii.
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